Cultivate | Parklet Design and Urban Lounge Experience in West Hollywood

Cultivate is a parklet design and urban lounge project developed along Santa Monica Boulevard in West Hollywood, created in collaboration with Fiesta Cantina as part of the city’s pilot parklet program.

The project reimagines the streetscape by introducing a high-quality outdoor environment that blends seamlessly with the energy of the surrounding urban context. Designed as an open and inviting “happening,” Cultivate creates a dynamic space for social interaction, relaxation, and community engagement.

The concept explores the idea of what it means to cultivate a thriving community, encouraging reflection through design while enhancing the pedestrian experience. By integrating elements of hospitality, public space, and urban activation, the project contributes to a more vibrant and inclusive street environment.

Through its temporary yet impactful presence, Cultivate demonstrates how small-scale interventions can elevate the public realm and strengthen the cultural identity of West Hollywood.

The design is carefully composed so all planters, topiary, seating, solar lighting, safety and ADA requirements are fully and seamlessly integrated. Cyclists will find easily accessible bike parking encouraging environmental-friendly transportation. Seating formations are shaped and strategically positioned to safeguard existing tree locations and create an intimate pedestrian experience along this high-traffic portion of the iconic boulevard.

Parklet: an extension of the sidewalk, repurposing on-street parking spaces for the creation of new, publicly accessible open space, seating, greenery, etc. Parklets have proven their ability to not only create greener, healthier communities, but also increase neighborhood character and sense of identity through design.